We took over a space traditionally reserved for product films on the Ford website. A playful interactive unit was built where users could try the technologies for themselves in practical situations. This main unit them interacted with another space on the page which usually promoted another product.
A banner campaign drove traffic to this page on the Ford website. Each banner focused on a particular technology. The rich skyscraper used in-banner physics to dramatise a difficult search for car keys in a handbag.
Role: Art director