Project - ukhh.com Wordsearch Flyer

Outcome - A uk hip-hop wordsearch flyer

Commentary - ukhh.com, the leading UK hip-hop website is run by hobbyists with only a tiny budget from banner ad income. So they wanted to produce a flyer that people would keep and hang onto and read. I came up with the solution of a uk hip-hop wordsearch format. A lot of flyering happens outside clubs and I thought that these recipients could try to solve the wordsearch on the nightbus on the way home, thus interacting with the flyer and extending its life and value. The solution for the puzzle was available on the website. This was a tool to get more users to log on and look at the content of the website.

 

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