This award entry video demonstrates the Ford Ka 'Go Find It' mobile phone augmented reality application. Using a QR code as reference a 3D Ka is overlayed in real time onto your handset screen. My handdrawn copy was the first text to be rendered into this technology.
The creative team were Damien Knowles and Inger Nordby under the creative leadership of Rich Last. Voiceover by Eliza Flynn.
This application won a Gold Lester Wunderman Award 2009.